Having an online presence is more than just having a website and ranking high on search engines – it’s about establishing your presence and foothold across the entire web. If your website exists as a lone island, without connections to other websites, social communities and digital assets like videos, photos and audio clips, not only will your search engine rankings suffer, but your brand presence and ability to gain customers will as well. Having a website that exists within a web of relevant links, communities, and resources positions you as a valuable entity to both search engines and online users.
Social Media Marketing, typically called SMM, is the marketing of your business, site and brand across the social internet, through connections with online groups, social platforms, and communities. Social Media Marketing enables you to establish relationships with your audience in places that matter most to them. It also enables you to connect with leaders in these communities who can help spread the word about what you have to offer. PGM takes a strategic and revenue-focused approved to Social Media:
- SEO-driven SMM: We leverage your social media efforts in order to further your SEO goals. By establishing social profiles, blogs, links, and social community interaction, we help you dominate the search engine results pages on relevant keywords to your business, Our dual SEO and SMM focus helps you gain a better return on your investment, because we are essentially gaining cross-channel value using the same assets.
- Revenue-driven SMM: We know that at the end of the day, it does not matter how many social profiles, blog connections or links you have – what matters most is that you are gaining new visitors and customers and increasing your revenue. Accordingly, our SMM strategy is based upon that very concept: increasing your social presence in order to increase your bottom line. Our strategic SMM plan is customized to your business so that you build the right reputation among the right audiences, ultimately driving increased qualified traffic and results to your site.
- Relevancy-driven SMM: When engaging in Social Media Marketing, one must be careful not to cause the opposite of intended affect.. Often times an SMM effort will go sour simply because a brand either offends, appears “fake” or misleads a social community. At PGM, we make sure that you offer something of value to a community vs. looking like a “spammy marketer joining the community just to promote themselves”. We know that in order for you to connect with users and establish a reputable brand, you need to be viewed as an expert, resource and “provider of value” by your target audience. We therefore create a customized SMM plan around creating assets., tools and offers that appeal to those you want to connect with.
Our Social Media Marketing Services include but are not limited to:
- Social Profile Creation, Management & Optimization
- Asset Creation, Management & Optimization
- Video, Image & Audio Strategy & Optimization
- RSS, News & Press Release Strategy & Optimization
- Viral Strategy & Optimization
- Blog Building, Management & Optimization
- Blogger Outreach and Relationship Building
- SEO & PPC Cross-Strategy & Optimization
- Link Building
- Reputation Management
- Application Development
- …& more!
PGM is passionate about the Social Media Marketing work we do and the results we drive.
- To learn more about our Social Media Marketing services, check out: