Our SEO process leverages our professional expertise, experience and successful approach in order to drive the right results for your business. We engage in a structured plan to uncover and identify your opportunities, and then execute on optimal SEO strategies and techniques to take your website to the top. Focusing on increasing your rankings and helping you to better connect with web users, PGM works to establish your website position on search engines against your competitors.
- Custom Strategy Development: Uncovering Your Opportunities
- Consultation: What are you business goals, opportunities and challenges?
- Analysis: What is your current online position? How do you stack up against your competitors? What opportunities are you missing?
- Research: How is your target audience searching for your offerings? What are the main keywords associated with your business? How can you best connect with your customers online?
- Road Map Development: Identification of key deliverables, key objectives, key measurements and key timelines
- On-Page Website Technical & Content Optimization: Best Positioning Your Website Pages for Search Engines + Visitors.
- Technical Optimization: Identification and fixing of technical aspects that may harm your search engine rankings; ensuring key technical components of your website are optimized for search engine rankings. For example:
- On-page strategy
- Title tags
- Description tags
- Alt tags
- Meta tags
- Internal link structure
- Navigation coding
- CSS & Javascript
- Deep linking
- Crawlable pages
- Monthly reporting
- Content Optimization: Identifying and editing of content aspects that may harm your search engine rankings; ensuring key content components of your website are optimized for search engine rankings: For example:
- On-page strategy
- Keyword building and optimization
- Image, video and RSS feed optimization
- Content structure optimization
- Meta tags
- Site map optimization
- Navigation coding
- Brand association optimization
- Usability optimization
- Page creation
- Technical Optimization: Identification and fixing of technical aspects that may harm your search engine rankings; ensuring key technical components of your website are optimized for search engine rankings. For example:
- Off-Page Website Optimization: Best Positioning Your Website Across the Internet for Optimal Connection with Web Users
- Linking Optimization
- Off-page strategy
- Competitor Link Audits
- Link strategy
- Link acquisition of the right links
- Spam-free approach
- Linking Optimization
- To learn more about our Search Engine Optimization (SEO) offerings, check out: