As media consumption habits of the public become more and more fragmented across multiple platforms, companies, brands and public figures are challenged with establishing and managing their reputations across new digital spaces. Breaking news online, frequently updated gossip-genre blogs, and the widespread creation and consumption of user-generated content make it harder and harder for businesses to stay top of mind to users and manage their reputations.
In the past, news about a company was aired on the nightly news or printed, giving brands a window of time to plan and respond to both good and bad news, before the next round of news. Today, real-time figure news and chatter is perpetually instantaneous, and requires split-second reaction to counter-act and join the 360 degree digital media forces. That’s why PGM offers Personal Reputation Optimization and Management Solutions. We work with small and large businesses, celebrities, politicians, sports figures, entertainment personalities, authors, journalists, business owners and C-level executives to proactively and reactively manage and optimize their reputations across search and social media networks –all in real time.
- Strategic Approach to Reputation: Our expertise and leadership in Search Engine Optimization and Social Media enables us to efficiently and effectively address the challenges of online reputation management and simultaneously create opportunities for reputation growth on behalf of our clients. We start with a research and analysis phase by diving deep into the online space to uncover our clients’ current position across search engines, relevant social networks, and key interactive communities. We identify existing digital assets –owned by the client, the public and even competitors– that affect the sentiment of our client’s reputation and persona. Using in-house research and industry-leading third party tools, we pinpoint a spectrum of key threats and opportunities that influence public perception of our client across search engines and social media networks.
- Custom Reputation Management Solutions: We develop a custom solution in which we continuously identify ongoing public interest in our client. Our team creates controlled/personal branded content, messages and assets that are strategically distributed to key constituencies, including bloggers, opinion leaders, and fans. Optimization of our client’s personal website(s), digital assets and content helps increase our clients’ organic position on search engines and social networks for terms related to their name, industry and work.
- Proactive and Reactive Initiatives: Through the constant monitoring of our clients’ position and reputation. We can to rapidly respond in real-time to any positive or negative buzz, in order to control the message and/or leverage the benefits of brand attention. In addition to reactively addressing new developments, we also take a proactive approach to make sure that your reputation is reflected properly on the search engines. Through SEO, we can push down any negative comments and reviews that are coming up on search engines, and optimize positive reviews, testimonials and references, so that your brand gets the reputation online that it deserves.
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