Prime Growth Marketing is proud to offer results-driven Pay-Per-Click (PPC) services , including highly efficient and effective PPC strategy, PPC techniques, PPC implementation, PPC optimization and PPC maintenance. Our strategy is based on connecting you instantaneously with users who are searching for your products/services and offering. Core to this approach is positioning your business within relevant searches that relate to information that users need. Through a strategic and optimally developed paid advertising campaign, we advertise your business with effective text ads in the sponsored results sections of the search engine results pages.
With PPC, you pay the search engine for sponsored placement. In order to show up when a user searches for a keyword related to your business, you need to have a relevant ad and landing page, as well as well-priced“bid” – or amount you are willing to pay for your ad to be clicked on. You only pay the search engines when a user clicks – thus only paying when a user expresses interest. We focus on driving that interest to a conversion, to impact your business’ bottom line.
Running a successful PPC campaign requires planning and management across several factors:
- The Right Keywords: In order to connect with users, you first have to know the implicit and explicit ways that users are searching for you. You need to understand how users are expressing their interests, thoughts, questions and needs, as they type in the search box. Words that users search on are called “keywords”, and developing a list of keywords that are highly searched on, as well as highly relevant to your business, is extremely important. At PGM, we take a deep dive into your industry, your business, your competitive position as well as your target market behavior to determine how exactly users are searching for what you have to offer, and then leverage those findings into a robust set of keywords, to ensure that you are connecting with users in the most optimal way possible.
- The Right Message: Knowing when you need to appear based on keyword searches puts you in the right position to start the conversation with a user, but in order to actually connect with the user, you need to offer an “answer” to their search engine query. Accordingly, the few lines of text in your ad need to be powerful, relevant and enticing enough to get the user to click. The great part about search is that you can custom tailor different versions of your ad to match different keywords and thus to match different user intent. PGM employs an intricate strategy and schema to the creation of ad messages, essentially creating a portfolio of ads to be deployed, at the right time and with the right keywords. Understanding which words, phrases and offers spark interest across not only your target market but their specific and varied interests is a key competitive advantage for your business.
- The Right Optimization: Search engine marketing is a “real-time” form of advertising, in that, unlike newspaper, magazine and TV ads, which do not change based on the person viewing them, search engine marketing allows ads, pricing of the ads, and the targeting of the ads, to be changed at any given moment. The advantage is, that as the market changes, as your competitors alter their prices/offerings, and as we begin to learn which ads generate the most dollars for your business, we can adjust/optimize the campaign to make it even better. Optimization for PPC involves leveraging different targeting tools, such as targeting by geography, targeting by time of day and targeting by past user behavior. PGM implements a comprehensive and efficient optimization strategy for your campaign to ensure that you are getting the most results for your money and best possible ROI on your search marketing dollars.
- To learn more about our Search Engine services, including Search Engine Optimization (SEO) offerings, check out: