On-page Optimization, also known as On-Page SEO, is a key cornerstone to successful search engine optimization. On-page SEO is all about creating and ensuring search engine friendly and user friendly web pages, so that your website is easily read by the search engines, and easily navigated by your visitors. The process of On-Page SEO involves making sure pages are cleanly coded, directionally defined, and keyword rich with relevant information.
The PGM approach is a two-fold game plan rooted in: technical optimization and content optimization, in order to best position your site pages for both search engines and visitors:
- Technical Optimization: We identify, fix and optimize all technical aspects of your website that put your site at risk for low rankings. We make sure that the technical components of your site are best optimized website are optimized for search engine rankings. For example, we focus on title tags, description tags, alt tags, meta tags, internal link structure, navigation coding, CSS & javascript, deep linking, and crawlable pages.
- Content Optimization: We identify, edit and optimize content aspects of your site that put your website at risk for low rankings. We make sure that the key content components of your site are best optimized for search engine rankings. For example, we focus on keyword building, image, video and RSS feed optimization, content structure optimization, site map optimization, brand association optimization, and usability optimization.
A solid On-Page SEO strategy, along with an aggressive yet strategic link building approach, is critical to a successful SEO program.
- To learn more about our Search Engine Optimization (SEO) offerings, check out: