Social Media Marketing is marketing your brand across the online social world via connecting with communities, groups and social platforms. Social Media Marketing involves creating personal relationships with the right leaders and influencers who own the loudest voice within their social circles. It’s about giving those leaders and their communities valuable content that appeals to their interests. PGM leverages Social Media Marketing to connect client brands to the digital world around them, in order to drive increased traffic, high rankings and conversions.

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Social Media Marketing is all about marketing a brand to become part of the online social ecosystem, in a meaningful way.  But in addition to the brand value that Social Media Marketing brings, PGM leverages Social Media Marketing in order to gain clients higher Search Engine Placement. Through the right social marketing – including blog posts, links, bookmarks, social profiles, RSS feeds, press releases, videos, images and more – we grow your portfolio and presence of social assets. The more social assets you have, the more search engines have to rank, which means that you gain multiple listings on search engine results pages. The more listings you have on keywords that are important to your business, the more traffic, interest and conversions.

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Search Engine Optimization (SEO) is a long term investment made in order to ensure that your site is set up in the best possible way for search engines to read and index + for visitors to use effectively, through optimization of site structure, site content, site coding, and site link building. Pay-Per-Click (PPC) on the other hand, is a real-time purchase of ad space on search engines, in order to connect with consumers who are searching for your products or services, instantaneously. Both, however, are about maintaining a presence or “shelf space” on keywords that users are searching on, in order to bring qualified visitors to your website,  who are going to convert into customers. Conducting both SEO and PPC initiatives together increase the amount of space your brand takes up on the Search Engine Results Page and decreases the amount of space your competitors own. Successfully leveraging both PPC and SEO together requires strategic cross-function planning, deep analysis and research, and a clear understanding of both paid and organic goals.

Learn more about PGM’s Search Engine Optimization (SEO) + Pay-Per-Click (PPC) combined solutions.